WHAT IS POSTERCHILD?
poster-child (noun)
: a person having a public image that is identified with something (such as a cause).
POSTERCHILD was born in 2023 as a digital publication highlighting CREATIVE talent from the West Coast and beyond.
Now based in Berlin, Germany we work one-on-one with artists to deliver their work to audiences in the most delightful packages possible. Through powerful brand strategies, storytelling or image direction, POSTERCHILD exists to create electric awareness by enhancing all public-facing aspects of the talented individuals we work with.
POSTERCHILD is spearheaded by founder, Lucie Mink who holds over a decade of experience in marketing, journalism, branding and communications. Most recently known for her work with the Vancouver Art Gallery, Lucie has spent most of her professional life working alongside renowned artists, designers and cultural institutions. Her mission is to present the work of her clientele in a way that strikes a critical balance between beauty, originality and accessibility.